Your Success is
Our Purpose
Lux Financial Planning is a privately-owned boutique advice business offering you an unparalleled, personalised and holistic advice service.
We understand that there’s no one-size-fits-all solution. Therefore, when facing challenging financial choices, having a guiding principle is crucial. That's where we come in – offering you a perspective to make more informed financial decisions.
We fully commit to the trust you put in us and preserve this by consistently delivering on expectations.
Our Philosophy
Stay on Track
While portfolio construction matters, when it comes to investing nothing is more important than your own behaviour. Think about it, there is a pattern. Whether it is retail therapy to lift our mood, the stress of keeping up with the latest trends on your social media feed, or the worry caused by the morning news headlines. Our relationship with money is emotionally driven.
LUX is about supporting you in navigating through the information overload to ensure that your financial decision making remains rational and on track with your long term goals.
Find Your Focus
Investors devote a lot of time to worry. Whether it is about the markets, geopolitical events, cash flow or even what the neighbour owns or invests in. If you can't control it, why worry about it? Rather plan around it and focus on what matters and what you can control.
Lux can help put together strategies that will provide you with peace of mind and reassurance about your financial future.
Set Milestones
When it comes to listing your financial goals, most of us feel overwhelmed and start rolling our eyes. No one exactly knows what they will be doing today, tomorrow, next week or in 30 years. This is why setting goals is often placed in the 'too-hard basket'. But guess what! Your future self will thank you for it.
Goals should be personal to your own needs and wants, and not those of others. While they should give direction, we understand they need to be flexible to deal with changes along the way.
At LUX, we take the hard work out of setting goals and help you to articulate what really matters to you
Always Get Advice
Too often investors will face making the "Big Mistake." Also known as buying high and selling low.
The Big Mistake isn't uncommon. When the market drops, our instinct is to sell now and stop the pain. When the market shoots up, we tell ourselves it's time to buy, buy, buy.
However, our odds of avoiding the Big Mistake go up dramatically when we have an adviser standing between us and a decision we'll regret. LUX will get you off the emotional roller coaster and remind you of all the reasons why we shouldn't buy high and sell low.